is a product design venture by Indidesign based in Los
Angeles, California.

Led by creative director Beatrice Girelli, we design accessories,
furnishings and design complements for the home, the way we like
them: playful, modern, organic and friendly.

 is proud to introduce three new products to our family, a playful collection of super soft stroller blankets, colorful duvet sets and a "limited edition" collection of floor cushions that coordinate with our three unique rug collections. 

The Kids rug collection is playful and fun with unique patterns and colors that will brighten up your child’s room.The Home rug collection is inspired by nature and textures and uses a similar whimsical approach, but is “all grown-up”! The Natural rug collection features hand loomed and hand woven rugs a little out of the ordinary.

 is deeply committed to social causes and to the environment. We use only natural fibers and dyes in the production of our rugs.

All the rugs in our collection are made from 100% high quality, selected wool with cotton backing and are hand tufted by Artisans in India. rugs are certified through GoodWeave and are beautiful inside and out.